desirability of sudden death

When we witness people dying slowly under painful conditions, we wish for our future selves some form of a sudden death. A beautiful heart attack for instance.

This desire is baseless though since sudden death is always available in the form of suicide. The entities doing the dying always prefer a slow death, while those doing the witnessing always prefer a sudden death.

Same holds for companies. When a company goes suddenly bankrupt, people working for it feel very disappointed. Their years of work is gone without an explanation, without being given a proper chance of failure. Same people, when faced with a competitor refusing to die despite repeated close calls, will feel agitated and murmur to themselves "Come on, just give it up."